Creating quality content is surely crucial, but it isn’t the only tool that brings customers flowing in. No matter how much effort you put to make content more attractive, you must optimize your URL to get the content shared around. That’s why URL shorteners are highly important.
But why are important shorten links, easy to share and remember?
Well, users are a lot more likely to click and remember a short link as opposed to a longer one. It’s easy to process in the brain, and catchy enough to stick in users’ minds.
Why are Important Short Links, Easy to Share and Remember?
Plenty of reasons are there which make link shorteners easy to share and remember. Let’s not waste more time and quickly check them out.
As mentioned earlier, being short and tidy, it’s a lot easier for the users to click and share shortened URL links. So, your content gets shared on social networking platforms, making you gain organic traffic.
Shortened links are highly convenient as well. Suppose you meet a friend who asks about your business. Now, if your site URL is shortened, you won’t have any trouble letting him know that, nor will your friend have any issues remembering it to check out later on.
You can also exploit similar convenience while sharing PowerPoint presentations. People can remember easy URLs and type in directly from their smartphones or PC.
Link Shorteners Add Professional Value
Link shorteners are preferred for professional use. Most of the consumers today are accustomed to seeing content with shortened links. So, when you share a URL that isn’t trimmed to perfection, you may seem like the odd one out, which obviously isn’t the ideal state to be in for your business.
As big businesses and organizations have made it a norm to share their content with a shortened link, people have automatically started to attach authenticity and prestige to it. So, if your business is promoted via shortened URLs, it’d surely gain consumer trust and authenticity with ease!
You Get the Crucial Analytics
Analytics gives you a clear insight into your digital business, letting you know how it’s doing and assisting in critical decision-making that can transform the outcomes. And that’s exactly what you’re getting with URL shortening.
You get to track all clicks on the shared link. You can also get detailed statistical information on where your visitors are based and which social networking platform is bringing in the most traffic, letting you design your marketing approaches suitably.
Engages the Users
Finally, we’d like to end the benefits with a little statistics. Yes, if you use shorter URLs, the engagement is improved by a staggering 39%, which is unbelievable. More user engagement would cause better growth for your website and you can easily convert these new leads to potential customers for your future business.
Well, throughout the guide we have provided you with tons of reasons why link shortening is crucial for your business’ development.
In this tremendously competitive online world, every single technique has to be employed effectively to get the desired results. And link shortening is just one of them.
Apart from easy shareability, added convenience, and increased authenticity, it also provides you with exceptional user engagement and extraordinary statistical reports.
Now you know why are important shorten links, easy to share and remember. So, employ the technique whenever you’re sharing something and start making your mark in the digital world!